10/2022
Walk-in Tubs Lead Gen
DATE
PROJECT
Explainer Video
Explainer videos are concise, visually engaging tools used in marketing to simplify complex concepts, processes, or products, making them more accessible to a broader audience. Their primary purpose is to educate viewers while capturing their attention through compelling narratives, animations, and visuals. This work was instrumental in driving top-of-funnel incrementality, serving as a key touchpoint for raising awareness, sparking interest, and attracting potential customers.
CONSUMERAFFAIRS
COMPANY
Centered around the idea of continuous transitions, preproduction work began with layout explorations using blocks of ConsumerAffairs brand colors.
THE OBJECTIVE
THE PROCESS
Distill the buyer’s journey for purchasing and installing a walk-in tub, Demystify the installation component and educate potential consumers, Establish trust and promote ConsumerAffairs brand recognition
Animations were repurposed across landing pages, social, and email channels to provide a consistent brand experience and message.
Asset creation was streamlined by leveraging Getty stock illustrations by LEMONO. Once a library was built, assets were rigged using DUIK, then animated in Adobe After Effects.
THE CAMPAIGN
THE METRICS
+65,000
Aggregate Video Views
5% Increase
in CTR from Previous Qtr
>20%
Incrementality lift
Straying from fancy design terminology and concealed complexities, my work is sincere and direct. Design supported by data and process creates engaging work that produces results.
© 2024 NARRATIVE.
Design works by Kaixin Soymilk
Tashkent, GMT 5+ 12:30