Increase in Video Hook Rate
Jump in category lead volume
Improved Video Hold Rate
70%
500%
35%
THE METRICS
2024-2025
CHANNEL DIVERSITY
COMPANY
DATE
PROJECT
CONSUMERAFFAIRS
Ai VIDEO CONTENT
Generative Ai was used in every step of the process. Starting with brainstorming sessions in ChatGPT, Midjourney images were generated to compose individual shots, Murf.ai was used to generate voiceover tracks, and each midjourney still image was then turned into a video clip through hailuo.ai.
THE OBJECTIVE
THE PROCESS
Scale video content using Ai across all categories, Generate high quality top-of-funnel leads for individual categories, Overcome engagement plateau due to Uncanny Valley effect
The brainstorming process begins with generating subject-specific idioms through Chat GPT
A persona is chosen for the voiceover track.
Script cadence and emphasis is edited, then
generated by Murf.ai
Dozens of shot ideas and iterations are then generated in Midjourney to craft the look and feel of the videos. Prompt engineering and image editing is key during this phase. Our goal is to produce a frenetic, hallucinatory-heavy video generation. That outcome depends on engaging and dynamic visual output during the image generation phase.
The “--ar” modifier gives us the 9:16 aspect ratio, the “--style raw” parameter prevents Midjourney from adding automatic beautification. This is key in producing a consistent production quality and image style across all videos.
Midjourney images are then used in the Hailuo platform to iterate multiple generated shots.
By combining humor, idioms, and pain points into ai video ads, we’ve seen increased user engagement, higher number of video sharing, and a much improved audience sentiment on our ads.
THE RESULTS
WALK-IN TUBS
HOME WARRANTY
AUTO WARRANTY
HOME ALARM
MOVING
DEBT MANAGEMENT
Straying from fancy design terminology and concealed complexities, my work is sincere and direct. Design supported by data and process creates engaging work that produces results.
© 2024 NARRATIVE.
Design works by Kaixin Soymilk
Tashkent, GMT 5+ 12:30
KHYATT
KHYATT
CREATIVE
CREATIVE